How to Use Facebook’s Free Planner to Schedule Content for Your Business
Are you looking for a way to better plan your Facebook posts? If so, you should consider using Facebook’s free content planner. The planner allows you to schedule your posts in advance, which can help you ensure that your Facebook page remains active and engaging. The planner also allows you to see how your posts will look when they’re published, which can help you determine which posts are most likely to be successful. There are a lot of great tools out there to help you with your social media, but one of the most popular (not to mention 100% free) is Facebook. With 1.94 billion active users, it’s a great place to share your content and connect with your audience. But scheduling and creating that content can take up a lot of time. That’s where the Facebook content planner comes in. This free tool from Facebook (I should say, technically it’s Meta….) allows you to schedule your posts, save time, and optimize your page for success. You can create posts, and events, as well as manage your groups and ads. The planner is easy to use – just log in with your Facebook account and get started. You can create a post by typing in what you want to say, selecting an image or video from your computer or from Facebook’s library, and setting the date and time you want it to publish. Here’s the nitty gritty. Step 1: Go to https://business.facebook.com/ Though you can write posts from the regular facebook.com/your-business, the business hub is much more fully-featured than the vanilla facebook experience. It’s made for business and organizations and aims to make it easier for them to craft their message, hone their brand, and manage their audience. Step 2: Navigate to the “Planner” Step 3: Start creating! You can create a post, story, or ad directly on the day you want. You can change the calendar view from week to month for a good birds eye view of the month ahead (or past). You can filter to see only posts, stories or ads. You can also filter to see where you’ve been sharing to–for example to see only the posts you’ve shared in groups vs your own space. This is a great quick way to see if you’re sharing enough (or perhaps too much) in groups. Add photos and videos. Add hashtags. And of course preview everything on both mobile and desktop views! In conclusion, Facebook’s free planner is an excellent tool for content scheduling. It is easy to use, and it allows you to schedule posts months in advance. The planner also provides you with a preview of how your posts will look when they are published. So, if you are looking for an easy way to schedule your content that will both save you time and not cost you a dime, Facebook’s free planner is the tool for you.
Increase your Facebook Reach with This One Simple Trick, and for free.
It’s not a trick. In fact it’s so basic, you’ll be forgiven for forgetting to do it. But I see it all the time when talking to folks that manage their social media pages. Social media isn’t for everyone. Sure, social media consumption in pretty much universal (for good or ill) these days. But creating content, managing it, and most importantly managing your users/brand/presence….that’s a whole other ball game. It does not come naturally to most people. And even when it does, it’s very difficult to sustain. So I don’t blame you for forgetting the simplest of all tools you need to grow your followers. Here’s the trick: Invite people to like and follow you!!! When you post on your own page and you’re lucky enough to get a few post likes, you need to invite those folks to like and/or follow you! When you post in a group and people like that post…invite them to like and/or follow you! Example: Here’s an even more jaw-dropping example. If you’re posting frequently, 7-10 times a week like it’s recommended for a business to do, you’re accumulating a respectable number of engagements. Individually they may not look like much. But day after day, week after week, they do add up! Will all of those people do what you wish and like/follow you? No, sadly they won’t. But some will. And some is a whole lot better than none.