Convenience is everything. Your menu should be the star of your site, with enticing photography and ease of ordering. Tell your story, build your mailing list, and win diners with digital coupons.
Inspiration is the key. Keep 'em motivated with testimonials, galleries, and inspiring stories of success and hard work. Appointment systems and calendars are practical must-haves for a wellness oriented site. Not to mention e-commerce.
Establish and maintain authority in your field. People are entrusting you...show them why. Doctors, lawyers, counselors, business-owners...this is your shot to get your message out there. Don't waste it.
The digital branch usually gets the least TLC. Yet now more than ever, it's essential that public libraries communicate their strengths and resources to both users and non-users.
Is your passion bursting with nowhere to go? Showcase yourself in any way you see fit. Portfolios, resumes, community groups...if you have something to say, say it with style.
Why should anyone vote for you? Constituents need to know who you are and what you stand for. There's very little you can control, but you CAN control your online image.